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Intracoastal Bank Launches Chip Technology to Protect Customers

Daytona Beach, FL (September 16, 2015) – Intracoastal Bank is adding an additional layer of security to its debit cards to protect customers against fraud – a computer chip.

The advanced security of the chip card will make it extremely difficult for fraudsters to counterfeit or copy the card. They estimate that by the end of October, Intracoastal Bank issued debit cards will be chip-enabled and ready to use.

"We’re excited to be able to offer our customers the most innovative and advanced technology available in our market,” said Bruce Page, President/CEO of Intracoastal Bank. “This technology, integrated with our personal service, provides the highest quality customer experience available,” he added.

The computer chip – a small, metallic square on the front of the card – assigns a one-time code making every transaction unique and the card more difficult to counterfeit or copy. The new cards will still have a magnetic stripe for cases where the merchant does not have an activated chip reader.

“You need to dip the chip card to benefit from this new technology. If the merchant has a chip reader, be sure to use that instead of swiping your card for maximum security,” added Bruce Page.

Using chip cards is simple and easy to learn. Simply:

1. Insert your card into the chip-enabled terminal with the chip first, facing up.

2. Leave the card in the terminal until the transaction is complete. You may be prompted to sign your name. Be sure to take your card at the end of the transaction.

3. If there isn’t a chip-enabled terminal, use the card the traditional way and swipe.

As always, customers can call our Flagler County Banking Center at 386-437-1662, or our Volusia County Banking Center at 386-274-5304 for more information.

Intracoastal Bank is a locally owned and operated financial institution. Intracoastal Bank’s Flagler County banking center is located at 1290 Palm Coast Parkway, NW, Palm Coast, Florida 32137. The Bank’s Volusia County Banking Center is located at 2140 LPGA Blvd., Daytona Beach, FL 32117. The Bank serves the Northeast and East Central Florida area. The bank offers a full range of deposit and loan products tailored to meet the needs of customers and the community including retail and business loan products, mortgage loan origination, small business products and convenient 24-hour ATMs for customers and non-customers to use. The bank is a state charted business bank, member FDIC. Intracoastal‘s 5-Star "superior" rating distinguishes the bank as one of Florida’s strongest, safest financial institutions, according to BauerFinancial, Inc.

Corporate information and e-banking are available at www.intracoastalbank.net

For further information, please feel free to contact:

  • Bruce Page
  • President & C.E.O.
  • 1290 Palm Coast Parkway NW
  • Palm Coast, FL. 32137
    • Office:
    • 386- 449-0958
    • Fax:
    • 386-447-1663
    • Cell:
    • 386-864-0611
    • Email:
    • bpage@intracoastalbank.net